Engaging Younger Professionals
Deliver Continued Value
Our members — including emerging leaders — need a clear understanding of how they benefit from being part of Rotary.
Research shows that Rotarians are at the highest risk for leaving their clubs in the first two years, so it’s critical to engage new members early. But don’t assume that members are content after those first few years — their personal and professional lives are going to evolve. Successful clubs provide new and different ways of engaging members over time so they continue finding value in their membership experience.
When there are so many organizations, causes, and priorities that people could devote their time to, what’s the unique value of Rotary?
Rotary is an ideal mix of neighbors who are also community leaders with integrity, purpose, and experience. The interaction of older and younger members nurtures personal growth and professional development.
We bring ordinary people together in extraordinary circumstances — and that’s when new thoughts, opportunities, and friendships thrive. With clubs in 200 countries and geographical areas, Rotary transforms local neighbors into global citizens.
This transformation has a ripple effect. Members will tell their friends about their incredible experience, and those friends will have an inspiring picture of the journey that is Rotary.
Explore the toolkit
“It’s about networking — the initial thing for young folks. It’s about making connections. You can sit at a table with a CEO of a major organization in your community and have a conversation. It’s about having that community support group.”
— Kathy Fahy, Rotary Club of Iowa Great Lakes (Spirit Lake)
“How will Rotary help your business, your career, or you? Working with other leaders on projects will strengthen your ability to collaborate. You see the quality of your work. You gain knowledge and are able to show leaders your skill sets and abilities. In turn, you’re afforded opportunities to excel in your business and your career.”
— Jason Daenens, Rotary Club of Fort Wayne
“Very few groups or organizations similar to Rotary span generations and industries; Rotary is unique in that regard… There are very few cross-generational opportunities and very few opportunities to be in front of movers and shakers in a small setting.”
– Conor Gee, Rotary Club of Chicago