Voice lessons: strengthening Rotary’s image through words
For years, we described Rotary by the numbers: 1,220,115 members in 34,558 clubs in 200 countries and regions. Impressive figures, for sure, but they only tell part of our story. What numbers can't convey is the essence of Rotary –- what sets us apart and inspires people to get involved.
So we interviewed members around the world to discover why they're passionate about Rotary. What we found was a new way of talking about Rotary that focuses on three core ideas. Through Rotary, you can:
- Join leaders from all continents, cultures, and occupations
- Exchange ideas, bringing our expertise and diverse perspectives to help solve some of the world's toughest problems
- Take action to bring lasting change to communities around the world
It's not a new story but it is a new way of telling our story, one that conveys the top two reasons people join Rotary: for friendship and to make a difference in their communities.
When you share your passion for Rotary, you have the power to change a stranger into a volunteer, a colleague into a donor, and a family member into a Rotarian.
So the next time someone asks you, What is Rotary? you have a clear and compelling answer: "Through Rotary, I have a friend, partner, and adviser in communities around the world who are helping me make a difference."
Of course, this is just one example. We want to hear how you'll describe Rotary when you're asked. Join the LinkedIn discussion to share your words.
Watch a short video to get more ideas
Share our voice worksheet with club members