One sunny morning at the end of June 1991, a van drove through the busy, rush-hour streets of Colombo, Sri Lanka. Winding through traffic to a northern suburb, the van arrived at the Forward Command Headquarters of the Defense Ministry. Security guards stopped it for inspection. When they did, the two suicide bombers driving the van detonated their cargo: thousands of kilograms of plastic explosives.
The roof of the building was blown off completely. Debris was strewn for blocks. In total, 21 people were killed and 175 people injured, among them many pupils of the girls' school next door. More than a kilometer away, the blast shattered every window in my home. My wife raced toward the sound of the explosion – toward our daughter's school.
Our daughter was then nine years old. That morning, she had forgotten her pencil case at home. At the moment of the blast, she was coming out of a stationer's shop, admiring her new pencils. Suddenly her ears were ringing, the air was filled with sand, and everywhere around her people were screaming, bleeding, and running. Someone pulled her into the garden of the badly damaged school, where she waited until my wife arrived to bring her back to our home – its floors still covered with broken glass.
Sri Lanka today is peaceful and thriving, visited by some two million tourists every year. Our war now is only a memory, and we as a nation look forward to a promising future. Yet so many other nations cannot say the same. Today, more of the world's countries are involved in conflict than not; a record 59.5 million people worldwide live displaced by wars and violence.
In Rotary we believe, in spite of all that, in the possibility of peace – not out of idealism, but out of experience. We have seen that even the most intractable conflicts can be resolved when people have more to lose by fighting than by working together. We have seen what can happen when we approach peace-building in ways that are truly radical, such as the work of our Rotary Peace Fellows. Through our Rotary Foundation, peace fellows become experts in preventing and resolving conflict. Our goal is that they will find new ways not only to end wars but to stop them before they begin.
Among the hundreds of peace fellows who have graduated from the program, two from Sri Lanka, one from each side of the conflict, studied together. In the first weeks of the course, both argued passionately for the rightness of their side. Yet week by week, they grew to understand each other's perspective; today, they are good friends. When I met them and heard their story, they gave me hope. If 25 years of pain and bitterness could be overcome by Rotary, then what, indeed, is beyond us?
We cannot fight violence with violence. But when we fight it with education, with understanding, and with peace, we can truly Be a Gift to the World.
Last month, after confirming a full year without a single case of wild poliovirus, Nigeria was removed from the list of the world's polio-endemic countries. It was the last polio-endemic country in Africa. Today, only two countries – Afghanistan and Pakistan – harbor the world's final reservoir of endemic poliovirus. As this issue of The Rotarian goes to press, global cases of polio in 2015 number only a few dozen.
The scale of this achievement can hardly be overstated. Polio has existed for millennia; it has plagued humanity since our earliest civilizations. Today, because of Rotary's work and that of our partners, the end is in sight. We are counting down not in years, but in months.
And yet, our success is as fragile as it is monumental. We are moving forward, slowly, steadily, inexorably – thanks to colossal efforts that never cease. We continue to vaccinate hundreds of millions of children in vast synchronized campaigns; we constantly monitor environments to prevent new outbreaks. The sheer scale of the effort – the coordination, the cost, and the commitment – boggles the mind.
Some ask why such high levels of immunization and surveillance are still needed to combat a disease that is almost gone. The answer is simple: It is the only way forward. If we did anything less – if we allowed the virus any quarter – years of work would be undone. We know too well how easily polio could spread again. We know how quickly our decades of progress could be lost. And this is why the months ahead are so tremendously important. We need your voice – to raise awareness, to raise funds, and to keep the momentum going. We need your strength to help fight this war until we have won.
On 24 October, we mark World Polio Day. I hope that on that day, all of you will take part in some way in our work to eradicate polio. I know that many of you intend to publicize this event on the club or district level; for those who have not yet made plans, there are still many ways to participate. Visit endpolionow.org for ideas, tools, sample press releases, and ways to donate. You'll also find the link to our livestream event; be sure to join in, and share it on social media.
This war of ours – which started as a war against polio but is also a war against hatred, against ignorance, against fear – this war will be won. It will be won soon. And when it is won, all of Rotary will have a story to tell – to the children, and the grandchildren, who will never see a leg brace or an iron lung, or know a world with polio in it.
Whether you are a Rotarian in Kano or Peshawar or Swat, in Seoul or Madrid or Chicago – you are a part of this story. Your part in it is one that only you can write. I ask you all to write it well – so that the story you will one day tell is one of which you will be proud.
There was once a strong young man who was offered a job as a woodcutter. He set about his task with energy: The first week, he turned 18 trees into firewood. The second week, he worked just as hard, but was surprised to find he had chopped only 11 trees. The third week, despite working nonstop from morning till night, the number was six, and he went despairingly to the foreman to offer his resignation. "I am losing my strength. I can no longer cut as many trees as I once could."
The foreman looked at the young man, who seemed to him in fine health. "Have you thought of sharpening your ax?" he asked.
"Sharpen my ax? Who has time to sharpen an ax?" the young man asked indignantly. "I have been too busy chopping wood!"
When we aren't making the kind of progress we feel we should be making, the natural response is to redouble our efforts. Sometimes, though, the better response is not to work harder, but to work smarter. Look at your tools. Analyze your processes. Are you directing your resources in the most effective ways? Or are you pouring all your strength into chopping wood with a dull ax?
For the last 20 years, we have relentlessly beaten the drum of membership in Rotary. We set goals and launch campaigns, all focused on bringing in more and more members. And yet, our overall numbers remain the same.
It is time to sharpen our tools. Instead of focusing on the question, "How can we bring more members into Rotary?" we should be asking ourselves, "How can we add more value to Rotary membership, so that more will join and fewer will leave?"
One way we are doing that is with the new Rotary Global Rewards program, which launched in July. This innovative program allows Rotarians to connect with, and receive discounts and concessions from, businesses and service providers around the world. Individual Rotarians may submit their own business to be included alongside those with which Rotary has already negotiated relationships; the most appropriate offers will be added to the listings. We have also created the option of allowing businesses to return a percentage of their profit on each transaction to our Rotary Foundation, and several companies have already been locked into this part of the scheme. Each month we will update the list with additional offers that we may receive. I urge all of you to try it out by signing up on My Rotary at Rotary.org now. The more Rotarians participate, the stronger, and more beneficial, the program will be.
Much more than another loyalty program, Rotary Global Rewards is a new way to benefit from being a Rotarian, and being part of the Rotary network. It is another way to combine business and service. And it is yet another way to add value to Rotary membership. We cannot forget that our potential members will be asking themselves, "What's in it for me?" We need to demonstrate the value of Rotary by showing that becoming a Rotarian will enrich their lives, as it has ours.
In the 1930s, Ole Kirk Christiansen, a Danish carpenter, had a wooden sign hanging on his wall that read, Det bedste er ikke for godt: "Only the best is good enough." Today, Christiansen is remembered as the inventor of Lego, the colorful plastic bricks beloved by children around the world. But in the early days of the Lego company, its signature product was a wooden duck – one built to the highest standards, out of aged beech, with three coats of clear varnish. Lego's company history tells how Christiansen used his ducks to teach a lesson in quality to his son, Godtfred Kirk:
One evening, when I came into the office, I said to my father: "It's been a good day today, Dad. We've earned a little more." "Oh," said Dad, "what do you mean?" "Well, I've just been to the station with two boxes of our toy ducks for the Danish Co op. Normally they get three coats of varnish, but since it's for the Co-op, I only gave them two. So I saved the business a bit of money." He looked at me in dismay. "Godtfred, fetch those boxes back. Unpack them and give the ducks another coat of varnish. You're not going to bed until the work's done – and you'll do it all on your own." There was no arguing with Dad. And it was a lesson for me about what quality meant.
Today, Lego's quality standards are legendary, and its products are the most popular toys in the world: Lego pieces outnumber humans 86 to 1.
We all recognize that this success stems directly from Lego's business practices – its insistence on quality, efficiency, and innovation. I compare this with our efforts in governance and accountability in Rotary, and realize that sometimes we fall short of the standards expected.
The leaders at the Rotary International, zone, district, and club levels have to maintain the highest standards in governance. The RI president and directors must serve the membership in a meaningful manner; zone leaders must deliver on the investment Rotary makes in them; district leaders must provide dynamic leadership in the district and focus on transparency in accounting and timely reporting of financials; and club leaders must adhere to proper reporting functions and get their clubs onto Rotary Club Central.
Just as Christiansen refused to consider sending a lesser product to any of his clients, so should we refuse to consider giving a lesser effort to any of our work. We must always demand the best of ourselves – in our professional lives, and especially in our Rotary work.
For in Rotary, what is our product? It is not wooden ducks or plastic bricks. It is education, water, health, and peace. It is hope, and it is life itself. For this work, only our best is good enough. I ask you all to remember this – and to do your very best to Be a Gift to the World.