Institute equips regional leaders to advance Rotary’s story

Regional leaders from around the globe gathered at Rotary World Headquarters for a four-day training institute in early March.

Regional leaders from around the globe gathered at Rotary World Headquarters in Evanston in early March for training they will use to inspire members in their respective areas.

Several participants - most of whom will begin their term on 1 July - noted that the true measure of the institute's success will be how well the information they learned is transmitted to Rotary members.

"We have to realize that training doesn't stop at the district level," said Michael Boyer, a Rotary public image coordinator from Pismo Beach, California, USA. "We train people really well to be governors and club presidents but we have to realize that we also have to train our members in how to talk about Rotary."

Boyer said his goal is to ensure that members can discuss Rotary's brand in a clear and compelling way. "We have to make our club presidents understand they can't just stand in front of their club and say, 'Go invite members.' They actually have to train members in how to ask and what to say," he said.

A major goal of the four-day regional leaders training institute was to equip these leaders -- regional Rotary Foundation coordinators, Rotary coordinators, Rotary public image coordinators, and endowment/major gifts advisers -- to help club and district leaders strengthen club membership, focus and foster Rotary's humanitarian service, and enhance the organization's public image.

Many participants were impressed to learn about new tools available on, which they practiced using during multiple workshops.

"I have used for years but I have realized these past couple of days how much more advanced it has become," said Alasdair Seale, an endowment/major gifts adviser from Edinburgh, Scotland. "I didn't realize, for example, that there are alumni reports that include Group Student Exchange students, vocational training teams, Ambassadorial Scholars, and Rotaractors. They are all clearly a target for membership."

Patrick Coleman, a regional Rotary Foundation coordinator from Luanshya, Zambia, said members need to be encouraged to use

"(What we are learning) is very exciting because we are bringing Rotary into the 21st century," Coleman said. "We have members who brag about being born before the age of computers. But that's a bit like saying, 'I was born before cellphones so I am not going to use one.' We're here, we need to use these tools."

Sherri Muniz, a Rotary coordinator from San Antonio, Texas, said the value of the institute for her was being able to share ideas.

"The program itself is designed to teach us teamwork," Muniz said. "But we are building connections with people who have success stories, with people who have similar challenges, and those connections will last us far beyond the end of the institute."

Rotary News



#1   Submitted By Reynaldo Dalino on 16-Mar-2016 06:06 pm

Being a new Rotarian member, can we request a rotary card ID? I am  registered in the club particularly 3810 Club of Pasay City, Philippines under the current President of the Club WCP Rafael "Raffy" Hernandez. Reply this message, kindly send at:

#2   Submitted By Fred Yelinek on 16-Mar-2016 11:11 pm

I am assuming presidency of my club this July it's great to know that our rotary worldwide team go through their preparation. Let us all make our Rotary yeAr the best. Together let us do service to humanity.

#3   Submitted By Sall mamadou lamine on 18-Mar-2016 05:19 pm

Je voudtai avoir une carte de menbrej'enverrait ma photo et aussi participer au forum

#4   Submitted By Gyanendra Sigdel on 20-Mar-2016 01:16 am

Not only on slogan " be a gift to the world " actually. 

#5   Submitted By Sarah Thuo on 22-Mar-2016 02:14 pm

one never stops learning in Rotary ,it's a life time school and the best social gathering- serving communities

#6   Submitted By Bhagat Seth on 29-Mar-2016 03:16 am

That`s an intersting read. Focusing on Branding Rotary  is part of strategic plan for new Rotary year starting July 2016 & "Together we can - Together we will"  is the District 3080  theme for 2016-17.

#7   Submitted By Nidalyn Mae Desales on 29-Mar-2016 06:03 am

It's really amazing

#8   Submitted By Shree Dahal on 30-Mar-2016 05:03 am

Foundation seems strong.


#9   Submitted By James Galabuzi on 13-Aug-2016 06:21 am

Brethren, as part of sharing Rotary and it's significance and impact in the World, we founded a forum targeting peace building in Africa called; Rotarians For Peace in Africa.

When I quote Rtn Boyers words during the above training  Institute, he said;  We train people to be Governors and Presidents.... We have to teach our members in how to talk about Rotary. We should ensure that we discuss Rotary wherever we are. My conviction is that it's possible to see Africa regaining peace and love.

Please feel free to access that forum through Facebook to share with us avenues of how we can ensure peace and love in Africa