Building strong clubs
Make sure your club is active and growing by:
- Evaluating your club’s strengths and weaknesses
- Engaging current Rotarians
- Finding new members
How strong is your club?
Assess your club regularly to learn what works and what doesn't. Do your members reflect the range of professions and cultures in your community? Are you achieving your club’s goals? What qualities make your club attractive to new members?
Use the Membership Assessment Tools to help identify your club’s strengths and weaknesses. Get more ideas for evaluating your club in the guide Strengthening Your Membership: Creating Your Membership Development Plan.
Our Be a Vibrant Club leadership plan challenges members to revitalize their clubs and better engage new and established members. It offers fresh ideas, and the latest edition has regionalized versions. Choose the one that best fits where you live.
- North America
- Great Britain and Ireland
- Western Europe
- Central and Eastern Europe
- Middle East and North Africa
- Sub-Saharan Africa
- Australia, New Zealand, and the Pacific Islands
Your district leaders can also offer solutions. Contact your assistant governor, district membership attraction and engagement committee, or district governor, if you feel your club could use a boost.
Engage current members
Work hard to deliver an experience that will keep members excited about Rotary. Successful strategies include:
- Regularly recognizing members for their achievements
- Keeping members involved in club projects and activities
- Encouraging members to take on leadership roles
- Sending monthly email newsletters
Find new members
The top two reasons people join Rotary are to meet new people and get involved in their communities. Many of the non-Rotarians you know are looking for the same things. Invite them to help with your service projects, attend a networking night, or participate in a club gathering and let them see for themselves how Rotary connects leaders to make positive change.
Here are some potential candidates to consider for membership:
- Friends and family members
- Business and professional acquaintances
- Younger community leaders who are already connected to Rotary through Rotaract, RYLA, peace fellowships, Youth Exchange, and other programs
Learn more in the guide Strengthening Your Membership: Creating Your Membership Development Plan.
Use social media to attract members
Is your club on Facebook? Is your website up-to-date? Are you sharing information about your club’s activities and projects with your community? An active social media presence can attract new members and inspire current ones. Find ideas for developing your social media strategy and public image.
Share information about Rotary
You can explain the benefits of joining your club by hosting an information session for potential and new members. Find ideas, along with sample formats, resources, and worksheets in New Member Orientation: A How-to Guide for Clubs.
Prospective member information session
Invite club members to describe their experiences, talk about your club’s service projects and social activities, and give an overview of Rotary.
New member orientation
Build new members understanding of Rotary by hosting a series of information sessions. Suggested topics include Rotary history, opportunities for service, and The Rotary Foundation.
Courses and webinars
Resources & reference
- Membership Resources
- Connect for Good
- Strengthening Your Membership: Creating Your Membership Development Plan
- Lead Your Club: Membership Committee
- How to propose a new member
- Connect to Membership Leads
- How to Manage Membership Leads (for Clubs)
- How to Manage Membership Leads (for Districts)
- New Member Orientation: How-to Guide for Clubs
- Membership Minute newsletter
- Start a club
- Download a club brochure template
- Track your club’s progress in Rotary Club Central
- Manage your membership leads:
- View your membership lead reports:
- Enroll in a webinar
- Evaluate your club’s strengths and weaknesses with Membership Assessment Tools
- Shop for membership development resources at shop.rotary.org
- District membership attraction and engagement committee
- District governor or assistant governor
- Regional coordinators
- Club and District Support representative