You can keep your club and membership active and thriving by:

  • Evaluating your club’s membership
  • Finding new members
  • Engaging current Rotarians

How strong is my club?

Assess your club regularly to learn what works and what doesn't. Ask yourself: Do your members reflect the diverse professions and cultures in your community? Are you achieving your club’s goals? What qualities make your club attractive to new members?

Use the Club Assessment Tools to evaluate your club’s strengths. Find more ideas for evaluating your club in the guide Strengthening Your Membership: Creating Your Membership Development Plan.

How can I take my club from good to great?

Our Be a Vibrant Club leadership plan challenges Rotarians to revitalize their clubs and better engage new and existing members. Its tips and best practices offer fresh ideas, and the new edition has regionalized versions. Choose the one that best fits where you live.

Your district leaders can also offer solutions. Contact your assistant governor, district membership committee, or district governor, if you feel your club could use a boost.

How do I find new members?

Rotarians join and stay with their clubs primarily because they seek opportunities for community service, fellowship, and friendship. Many of the non-Rotarians you know are looking for the same things. Invite them to help with your service projects, attend a networking night, or participate in a club get-together and help them see for themselves how Rotary connects leaders to make a positive change.

Here are some potential candidates to consider for membership:

  • Friends and family members
  • Business acquaintances
  • Professional colleagues
  • Younger community leaders who are already connected to Rotary through Rotaract, RYLA, peace fellowships, Youth Exchange, and other programs

Learn more in the guide Strengthening Your Membership: Creating Your Membership Development Plan.

Host an informational meeting

You can share the benefits of joining your club by hosting an information session for potential and new members. Find ideas, along with sample formats, resources, and worksheets in New Member Orientation: A How-to Guide for Clubs.

Prospective member information session

Invite club members to share their experiences, talk about your club’s service projects and social activities, and give an overview of Rotary.

New member orientation

Help new members expand their understanding of Rotary by hosting a series of information sessions. Suggested topics include Rotary history, opportunities for service, and The Rotary Foundation.

Courses and webinars

Encourage new and existing members to take advantage of the many resources available through Rotary to stay current. Courses in the Learning Center and webinars make it easy to learn at your own pace.

How do I engage current members?

Work hard to deliver an experience that will keep members engaged and excited about Rotary. Successful strategies include:

  • Regularly recognizing members for their achievements
  • Keeping members involved in club projects and activities
  • Encouraging members to take on club leadership roles
  • Sending out monthly email newsletters

Use social media to attract members

Is your club on Facebook? Is your website up-to-date? Are you sharing information about your club’s activities and projects with your community? Having an active social media presence can help attract new members and inspire current ones. Find ideas for developing your social media strategy and public image.

Resources & reference


Rotary support