A Fresh Approach

Give your members a meaningful Rotary experience by offering them opportunities to make a positive difference and connect with others. They’ll make valuable friendships and feel good about Rotary and the work we’re doing to make the world a better place.

Find ideas to help your club take a fresh approach with these resources:

How strong is your club?

Assess your club regularly to learn what works and what doesn't. Do your members reflect the range of professions and cultures in your community? Are you achieving your club’s goals? What qualities make your club attractive to new members?

Use the Membership Satisfaction Survey in the Membership Assessment Tools to identify your members' needs. Find more ideas for evaluating your club in Strengthening Your Membership: Creating Your Membership Development Plan.

Take your club from good to great

Rotary's Be a Vibrant Club leadership plan challenges members to revitalize their clubs and better engage new and established members. It offers fresh ideas, and the latest edition has regionalized versions. Choose the one that best fits your location.

Your district leaders can also offer solutions. Contact your assistant governor, district membership attraction and engagement committee, or district governor, if you think your club could use a boost.

Engage current members

Work hard to deliver an experience that will keep members excited about Rotary. Successful strategies include:

  • Regularly recognizing members for their achievements
  • Keeping members involved in club projects and activities
  • Encouraging members to take on leadership roles
  • Sending monthly email updates

Find new members

The top two reasons people join Rotary are to meet new people and to get involved in their communities. Many of the non-Rotarians you know are looking for the same things. Invite them to help with a service project, attend a networking night, or participate in a club gathering so they can see for themselves how Rotary connects leaders to make positive change.

Consider these potential candidates for membership:

  • Friends and family members
  • Business and professional acquaintances
  • Younger community leaders who are already connected to Rotary through Rotaract, RYLA, peace fellowships, Youth Exchange, and other programs

Learn more in the guide Strengthening Your Membership: Creating Your Membership Development Plan.

Use social media to attract members

Is your club on Facebook? Is your website up-to-date? Are you sharing information about your club’s activities and projects with your community? An active social media presence can attract new members and inspire current ones. See how one club used social media to grow its membership.

Share information about Rotary

You can explain the benefits of joining your club by hosting an information session for potential and new members. Find ideas, along with sample formats, resources, and worksheets in Introducing New Members to Rotary: An Orientation Guide.

Prospective member information session

Invite club members to describe their experiences, talk about your club’s service projects and social activities, and give an overview of Rotary. Share the Prospective Member brochure and the What Is Rotary? video with prospective members.

New member orientation

Build new members understanding of Rotary by hosting a series of information sessions. Suggested topics include Rotary history, opportunities for service, and The Rotary Foundation.

Courses and webinars

Encourage new and existing members to stay current using the many Rotary resources available. Courses in the and webinars make it easy to learn at your own pace.

Resources & reference


Rotary support