Our Priorities

The collective leadership and expertise of our 1.2 million members helps us tackle some of the world’s biggest challenges, locally and globally. We are united by common values and vision for the future as we sharpen our focus with targeted specific causes that will reach communities most in need.

Guiding principles

For more than 100 years, our guiding principles have been the foundation upon which our values and tradition stand. The Four-Way Test, Object of Rotary, and the Avenues of Service express our commitment to service, fellowship, diversity, integrity, and leadership.

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Areas of focus

We direct our efforts in six areas to enhance our local and global impact. Our most successful and sustainable projects and activities tend to fall within the following areas:

  • Promoting peace
  • Fighting disease
  • Providing clean water
  • Saving mothers and children
  • Supporting education
  • Growing local economies

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Strategic plan

Rotary’s strategic plan ensures that our future is as strong as our past. The plan unifies the direction of Rotary International and The Rotary Foundation and identifies three strategic priorities supported by 16 goals.

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