Five reasons you should use the Rotary Brand Center

It’s now easier than ever to strengthen Rotary’s image in your community with the materials and resources available in the Rotary Brand Center.

Launched earlier this month, the Brand Center offers a simple and intuitive way to customize your club logo, create a marketing brochure, or give your newsletter a fresh look. You’ll also find guidelines and answers to frequently asked questions as well as information about why telling our story is important.

“The Brand Center enables everybody to play an active role in promoting Rotary to the world,” says Alan Buddendeck, general manager and chief communication officer for Rotary International.

“What’s exciting is that the site has been designed in cooperation with Rotary members worldwide, which is critically important to the user experience,” Buddendeck says.

Here are five reasons you should use the Brand Center:

  1. You can create your own club and district logos featuring Rotary’s masterbrand signature and see your edits in real time.
  2. You can develop professional-looking PowerPoint presentations, press releases, and newsletters that incorporate Rotary’s visual identity. Templates can be customized as much -- or as little -- as you want.
  3. You can find guidelines for using Rotary’s logos and answers to frequently asked questions about our new visual identity. For instance, did you know that your member pin remains unchanged? Or that free fonts are available along with the commercially licensed options?
  4. You can upload and store the materials and logos you create for future use by creating a basket. Use the Quick Share function to email your basket and share your new materials with members.
  5. You can download broadcast-quality public service announcements, videos, and images to help tell Rotary’s story. Choose from a variety of topics to illustrate including Join Leaders, Exchange Ideas, and Take Action -- our three organizing principles.

“With the new Brand Center, anyone can use the tools and templates to create logos and documents that reflect a unified look, yet are personalized to the club or district,” says Elizabeth Smith Yeats, incoming governor of District 6400, which includes parts of Ontario, Canada, and Michigan, USA. “And they can achieve first-class results without hiring a designer or purchasing expensive software.”

Sign in or register to your My Rotary account to discover all the Brand Center has to offer.

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