Diving In to Social Media

See how a Rotary member used social media to organize a worldwide fundraiser and set a Guinness World Record. And discover what social media can do for you.

Paul didn’t know much about social media, but when it came time to publicize his club’s global “swimarathon,” he dove right in. Using a combination of social media tools, Paul got over 200 Rotary clubs on six continents to join the marathon, raised more than $100,000 for polio eradication, and attracted 16 new members.

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