Add your photo. Save a child from polio.

Rotary International's innovative campaign to develop the World's Biggest Commercial to raise public awareness about polio eradication has struck a chord with the largest pharmaceutical trade group in the United States, Pharmaceutical Research and Manufacturers of America (PhRMA). It's donating US$50,000 to Rotary's PolioPlus program to spur participation in the commercial, which can provide oral vaccine to protect more than 83,000 children against this paralyzing disease.

Participants in the World's Biggest Commercial simply upload photos of themselves making the "this close" gesture with their fingers -- as in, "We are this close to ending polio" -- to the ever-expanding promotional spot at Rotary's End Polio Now website. In doing so, they'll rub "virtual shoulders" with such celebrities and notables as Bill Gates, Archbishop Desmond Tutu, Jane Goodall, Amanda Peet, Jack Nicklaus, Jackie Chan, PSY and other high-profile Rotary Ambassadors for Polio Eradication.

Since launching the campaign on World Polio Day, 24 October, more than 4,500 people in more than 116 countries have joined the online initiative by adding their names and photos to the World's Biggest Commercial. Beginning 1 February, highlights from the World's Biggest Commercial will air in Times Square, New York City, one of the world's busiest locations.

In addition to helping Rotary set a new Guinness World Record, every person who joins the commercial can choose to add their name to a petition urging the world's governments to provide the $5.5 billion needed to finish the job and end polio forever.

Share your support through social media and ask your friends and family to join the World’s Biggest Commercial as well!

Upload your photo . We are "this close." Let's end polio now.