| Club Name | Sandton | | Country | South Africa | District | 9300 | | Region | Sub-Saharan Africa | | Membership Element(s) | communication, public relations, communication, public relations | | Issues | | | Strategies | The RC of Sandton developed a club-focused survey that asked questions to measure the effectiveness of a Rotary Club. The point being that once a Rotary club knows how effective its members and community believe it to be, then it can make the adjustments�to become an effective club | | Results | | | Contact | PDG Peter Dupen | Email | dupen@yebo.co.za | | Phone | | Fax | | | Website | |
| Club Name | Palos Verdes Sunset | | Country | USA | District | 5280 | | Region | USA:Western:Pacific Northwest | | Membership Element(s) | communication, public relations, communication, public relations | | Issues | | | Strategies | The Rotary Club of Palos Verdes Sunset, California joined with the Chamber of Commerce to complete community projects. | | Results | | | Contact | | Email | | | Phone | | Fax | | | Website | |
| Club Name | N/A | | Country | USA | District | 5950 | | Region | USA:Central:Upper Great Lakes | | Membership Element(s) | communication, public relations, communication, public relations | | Issues | N/A | | Strategies | NEW MEMBER RECRUITMENT: 1. Develop a new member informational/sales document/brochure. Be sure to include, in this brochure (either as part of the copy or as an insert), an application for membership. Essentially ask the question – “Would you like to join Rotary?” 2. Participate in an Area-wide direct marketing recruitment program (i.e., rollout of the Area 5 direct mail program targeting the owners/CEOs/general managers of the top 50-100 businesses/corporations in your community not represented in your club, utilizing a common letter, common/customized sales brochure, invitation to breakfast or lunch, and appropriate follow-through. 3. Conduct a local advertising program in the local newspaper, radio or television station. 4. Conduct a local public relations program to support membership growth. 5. Conduct local partnership programs (i.e., schools, hospitals, other groups, etc.) to create greater awareness of Rotary community service programs. 6. Implement a member-get-a-member program. 7. Conduct special “guest day” event(s) at your general meeting(s). The club must pay for the guest for a minimum of two meetings. 8. Target a special list of candidates and personally invite them to “guest day” events. 9. Hold a series of special “guest days” targeting candidates representing special professions (i.e., health care, education, etc.). 10. Invite prospective candidates to participate in a community service project prior to recruitment/induction, allowing them to become more familiar with Rotary and the commitment to Rotary. 11. Implement a special club-exclusive new member sales/recruitment contest for individual club members, with prizes. 12. Create an internal team competition with prizes. 13. Use the classification-scarcity concept by promoting/targeting openings in classifications not currently represented on your roster. 14. Continually stress membership development by distributing proposal cards at each table each week. 5. Commemorate a special milestone anniversary of your club (i.e., 25th anniversary, etc.) with a special membership drive. 16. Involve extended families of Rotarians in your club events so “word-of-mouth” marketing takes place. 17. Use your major fund-raiser as an opportunity to seek out potential members. 18. List your club in the local phone directory under: “Rotary Club of ______.” 19. Consider “shared membership” pricing (for corporations/spouses/etc.) to help defray costs. 20. Consider a temporary/confidential member financial assistance program (i.e., dues suspension or discounts) for those members who must resign due to financial difficulties. 21. Adopt “success story” ideas and implement the programs that will be most effective for your club environment.
| | Results | N/A | | Contact | Rod Shilkrot | Email | RShilkrot@aaaminneapolis.com | | Phone | | Fax | | | Website | |
| Club Name | Navi Mumbai | | Country | India | District | 3140 | | Region | India | | Membership Element(s) | communication, public relations, communication, public relations | | Issues | | | Strategies | The RC of Navi Mumbai conducted a Polio Awareness Rally in the City. As a result 3 new members joined | | Results | | | Contact | S. Manoharan | Email | manochitra14@yahoo.com | | Phone | 91 22 27564077 | Fax | 91 22 2757 7518 | | Website | |
| Club Name | Mont Albert & Surrey Hills | | Country | Australia | District | 9810 | | Region | Australia | | Membership Element(s) | communication, public relations, communication, public relations | | Issues | No particular aspect, however a commitment to managing clubs Public Relations and Marketing was identified. | | Strategies | Developed a Club 'Community Newsletter' which is issued quarterly by the season - i.e. Summer, Autumn (Fall), Winter a Spring Editions. It is two sided A4 sheet and distributed to all households and businesses in our locality. We include a Member profile, requests for books, etc for book fair, update on our projects ensuring we cover all avenues of service. Always we have our contact details. | | Results | Excellent awareness in our community of our club - which is quite new, now only 18 months old. | | Contact | Jennifer Coburn | Email | bph@bigpond.net.au | | Phone | | Fax | 03 9836 7458 | | Website | |
| Club Name | Rotary Club of San Mateo | | Country | Philippines | District | 3800 | | Region | Asia | | Membership Element(s) | public relations, recruitment, public relations, recruitment | | Issues | As a newly formed club the first in our town people are not yet aware of the club's existence | | Strategies | The club decided to participate in the town parade in celebration of the town's fiesta by joining the float contest. The club members conceptualized and designed the club float based on the criteria set by the organizers and we then join the parade around town with the name of our club inscribed in the float | | Results | As a result more people in the area became aware of the existence of the club and we were able to advertise the club projects as well as invite interested professionals and businessmen to join the club also. | | Contact | Arthleen M. Fetalvero | Email | arthleenfetalvero@yahoo.com | | Phone | | Fax | 632-9980571 | | Website | |
| Club Name | Canberra-Woden | | Country | Australia | District | 9710 | | Region | Australia | | Membership Element(s) | communication, public relations, communication, public relations | | Issues | | | Strategies | The Rotary Club of Canberra-Woden, Australia, erected display boards at a local shopping center and filled them with Rotary information. | | Results | | | Contact | | Email | | | Phone | | Fax | | | Website | |
| Club Name | | | Country | USA | District | | | Region | | | Membership Element(s) | communication, public relations, communication, public relations | | Issues | We were down to ten members and really struggling. | | Strategies | Began a computer project with a school in Nepal which received good press. Followed up with a homes project in Ecuador which also received good press. | | Results | Through better programs and good publicity the club is up to 21 members. | | Contact | | Email | docjulieann@patmedia.net | | Phone | | Fax | | | Website | |
| Club Name | San Ramon | | Country | United States | District | 5160 | | Region | USA:Western:Southwest | | Membership Element(s) | public relations, recruitment, public relations, recruitment | | Issues | Goal: Recruit members and promote an overall positive image of Rotary to the community. | | Strategies | The presidents of the five clubs of the San Roman Valley agreed to undertake a joint public outreach, on an ongoing basis, promtoing Rotary first. Visitors expressing interest in Rotary are offered the opportunity to visit any and all clubs. The rising tide floats all the boats. Working from a business plan approved by the 5 presidents, the 5 clubs invested ina full trade show display: test, promo banners, video player, a joint promotional trifold, and other supplies. Every club put together a promo book. The plan is to participate in non-Rotary community activities throughout the year with the booth staffed with representatives of all clubs. | | Results | At the San Ramon Business Expo alone, the booth attracted crowds of visitors and 28 people requested follow up. Not only do the clubs reach more potential members as a team than they would on their own, the public awareness can only be positive when the clubs promote their individual fundraisers. | | Contact | Jim Campbell | Email | jrc@morasoft.com | | Phone | | Fax | | | Website | |
| Club Name | Newport, NC | | Country | USA | District | 7730 | | Region | USA:Eastern:Atlantic South | | Membership Element(s) | communication, recruitment, public relations, communication, recruitment, public relations | | Issues | General decline in membership and lack of diversity in the club. | | Strategies | A ""Rotary Business Card Directory"" publication was developed for the local community as a combination vocational, public relations project & fundraiser. A club pamphlet was developed so that Rotarians could introduce Rotary to prospective members. | | Results | New leads were developed for prospective Rotarians in a diverse range of classifications and positive public relations were created with local business members. | | Contact | Bevin Wall | Email | bevin@rli33.org | | Phone | | Fax | | | Website | |
|
|