Rotary.org: Membership development

Membership development


 Best Practices database

Clubs and districts share their successful membership ideas in the Membership Development Best Practices Exchange. Comments and ideas may be used in abbreviated form in other RI publications, including the Membership Minute.

Search Best PracticesAdvanced SearchSubmit to Best Practices
Results 1-10 of about 768.
Club NameIwaki-Onahama
CountryJapanDistrict2530
Region
Membership Element(s)recruitment, recruitment
Issues
StrategiesIn our club, every member received a questionnaire for the suggestions for suitable new member candidates. During actual recruitment, the sponsor of the candidate was asked to go along to reassure the comfort level for the candidate. However, the most important factor for a successful recruitment is the club atmosphere. There are a number of experienced Rotarians in our club who work well as a team, without being cliquish, and know how to take care of new members. One such example in the Golding Fellowship Group that has participants who are long time Rotarians as well as new members. When this group goes to its annual out of town tournament, the nonplayers also go along. The internal cordiality of the club presents external warmth, and attracts people. We will continue to work on cooperating with one another in the club so that it will portray itself as a club that is having fun.
Results
ContactEmail
PhoneFax
Website
Club NameMiyakonojo Chuo
CountryJapanDistrict
Region
Membership Element(s)recruitment, recruitment
Issues
StrategiesSometimes by merely soliciting a member over and over will have an effect. The reality of our club is that we rely on individual member's personal quality to recruit new members. I am humbled by those who call on others to join the club. Membership development is supported by each individual member's quiet dedication. I am grateful to those members who perform their hard-work on recruiting new members without any tool or armed with any weapon. The ultimate force to re-energize the club is to increase the number of membership. Our club is celebrating its 20th anniversary. We decided to address the membership issues as a commemorative project for our anniversary. When I heard Governor Kikuchi's speech on ""One Step Forward by a Hundred People is Better Than a Hundred Steps Forward by a Single Person,"" the slogan for the project became obvious to me. The project encouraged each member to bring in one new member by having every member engage in recruitment effort. This act had a significant effect by itself. In order to recruit others, everyone needed to understand the good of Rotary; every one needed to make efforts to discover Rotary anew. Therefore, we dismissed the membership committee. Instead, we introduced a system that the club president took up role as the membership chair, and all the club members became membership committee members. New members bring in new breeze. New breeze stimulates the club and energizes the club. Above all, number is power.
Results
ContactAtsunori HigashiEmail
PhoneFax
Website
Club NameArdmore
CountryUSADistrict7450
RegionNorth America
Membership Element(s)recruitment, recruitment
Issues
StrategiesAlthough the Rotary Club of Ardmore is one of the largest in the District, they have been proactive in trying different ways to recruit qualified new members. During the Centennial Year they offered a Paul Harris Fellowship to the member that sponsors the most new members. The club held a cocktail reception for prospective members in April, inviting everyone that had been a guest at a meeting during the entire year. Current club members could only attend this event if they brought a prospective member with them. Club President Doug Klepfer appeared on a local cable program to promote Ardmore Rotary and the benefits of membership. ""Be My Guest"" business cards were distributed to all club members for distribution to prospective members. This card indicated the location, day, and time of the meeting, as well as offering a free lunch.
Results
ContactAndrew PendletonEmail
PhoneFax
Website
Club NameNew City
CountryUSADistrict7210
Region
Membership Element(s)organizing new clubs, retention, recruitment, organizing new clubs, retention, recruitment
Issueswe have large requests of lawyers which the Rotary Classification at times causes concerns. The financial offices are subject to local, national and international market condition. Retention was very difficult due to the current market condition (sub-prime loan concerns et al).
StrategiesThe leadership looks into all the situations, market and other businesses to develop strategies to make our club move ahead with growing membership and effective Rotary services to the local, national and international communities. The rention was a major theme of the leadership this year. Apart from the traditional approaches the club leadership undertook several initiatives and attempted to implement as and when applicable: 1. mentorship: Each new member, from its inception, has a mentor. The mentor makes every effort to communicate and make the member feel at ease without club activites and answers all pertinent questions regarding club activities. 2. Participation: Active participation is the key factor for better retention. Participation to various club activities is encourages both formally and informally. Each member's strength and weakeness are considered toward individual and group participation. 3. Family Involvement: We've several activites where family members are involved which provides a gestalt of community participation. 4. Selection of Projects: Various projects are chosen not only from the need of the community but also from the member involvment in the specific area of concern and interest. This diversification has improved member participation and satisfaction enourmously, this improving retention. 5. Policies: Established several policies to retain memberships such as: Bereavement leave-pf-absence policy: The secretary will grant a 2-week bereavement leave-of absence for attendance purposed if requested by a New City Rotarian who has lost an immediate family member. If the request is not made in advance of a missed meeting, it must be made within the 2-weel period RI allows for make-ups to be recorded. Credit for missed meals during the leave-of-absence will be applied to the following quarter's bill. Members Experiencing Temporary, Significant, Financial Hardship: If the Board is advised by a member that he/she is having temporary/significant hardship, but would like to retain membership in New City Rotary, the Board may consider the following circumstances and relief: 1. The member's prior contribution to Rotary and the Club 2. The member's prior attendance record 3. The member's dues record prior to the hardship 4. The likelihood that if/when the temporary hardship passes, the member will return as an active Rotarian, able to meet all his/her responsibilities. If the above conditions are met and the circumstances are evaluated positively, the Board may offer the following relief: 1. Credit the outstanding account for any billed and unused meals after the last meeting the member attended 2. Offer the member a leave-of-absence of up to 6 months during that period a. attendance is not required b. Current dues will be paid, and if the member attends any meetings or events, payment will be made in advance or at the door so that no additional debt is incurred. 3. The leave-of-absence would be contigent upon the member agreeing in writing to a payment arrangement for any outstanding balance due the Club. The treasurer will have the authority to postpone collection of any prior debt for up to 4 months, and the total outstanding balance may be collected over the following 12 months 4. After leave-of-absence expired and the member is prepared to return, usual membership responsibilities will resume. However, until all areas are paid in full, the member will continue to pay for meals at the door and events in advance. If the member does not accept or fulfill the terms of the agreement, his/her membership will be terminated. So farm we are very successful in retaining membership. Maintaining RI's goals and theme, the club undertook the membership drive by using several strategies: 1. Education: The leadership is constantly educated about the importance of the growth of club membership. Several memberships in the leadership categories attended seminars and brought back pertinent information that enhanced the continuation of membership drive. 2. Payment: The club pays for lunch for all the potential new members whether they join the club or not. 3. Implicit approach: The leadership, informally (without any pressure) requested all members to bring a new member every month. This approach materialized very well. We had 7 new members installed in 10 months with a success rate of 70%. 4. Explicit approach: During the membership drive month, we are using group membership drive approach, where a team (membership is divided into several teams) will work to bring more members. We were very successful last year and we are hoping to do the same this year. The result is not out yet - because the process is still continuing. 5. Timeline: From our experience this year, we'll initate the membership drive program next year in the first week of January so that we'll have a clear idea by the end of March. Organization of new Rotary Clubs: There was a request to form a new club, which was referred to our district governor
ResultsWe were able to retain and increase our membership by 14%.
ContactAnjan BhattaacharyyaEmail
PhoneFax
Website
Club NameNortheast Sunrisers Phila. PA
CountryUSADistrict7450
RegionUSA:Eastern:Mid Atlantic
Membership Element(s)recruitment, recruitment
IssuesIt was determined that a new club in Northeast Philadelphia was necessary.
StrategiesAfter calling all the people known to the AG who was forming the club, a prospect list was prepared by occupations. Letters of invitation were sent and telephone calls were made inviting the prospects to attend a meeting of the club. Calls were made weekly from six weeks before the meeting until one year after the club was chartered, a period of thirty months. Today the club is a strong 25 member breakfast club.
ResultsA strong club was formed with 100% participation in the Rotary Foundation, two interact clubs a Rotaract Club, a successful annual silent auction fund raiser, fellowship activities, regular hands on service projects and scholarships given to local students through the district foundation
ContactBob Lankin DGEEmailBob.Lankin@Raymondjames.com
PhoneFax
Website
Club NameChung-Li Southeast
CountryTaiwanDistrict3500
RegionAsia
Membership Element(s)recruitment, recruitment
Issues
StrategiesThe club has recruited 12 members in a year and will keep growing in the foreseeable future.
Results
ContactDG Chu, Chiu-LungEmail
PhoneFax
Website
Club NameKuriyama
CountryJapanDistrict2510
Region
Membership Element(s)recruitment, retention, recruitment, retention
IssuesOur membership decreased from 43 in 1999-2000 to 26 in July 2005. This brought challenges to maintaining the club to function properly, as well as in developing activities. To overcome this situation, the club decided to address Membership Retention and Development as its top priority.
StrategiesFortunately, our club has been actively involved in the nation-wide campaign to prevent death from traffic accident. By standing on the streets to raise public awareness on this matter, we were awarded a citation from the campaign chair. Also, the efforts our club put forth to protect kindergartners and elementary school students from crimes in the community were reported in ""Rotary-no-Tomo"" (the regional magazine) and the ""governor's Monthly Letter."" These involvements show the club's deeply rooted relationship with the community, as well as how the community appreciate and recognize us. Membership development relies heavily on relationships among people.
ResultsAs such, I would like to particularly express my deep appreciation to the member of the Membership Committee, Matsushita, for his active efforts in resulting in 8 new members in July 2005-April 06. We are expecting an additional 2 new members to join by June 2006.
ContactTadahiko KabasawaEmail
PhoneFax
Website
Club NameMarin Sunrise
CountryUSADistrict5150
Region
Membership Element(s)recruitment, recruitment
Issues
StrategiesOur strategy was to retain all members while recruiting new young members replacing deceased and transferred members. The average age and retirement relocation was a major negative factor. The process was to get maximum exposure from activities and invite anyone who seemed like a genuine good Rotarian. Standing co-chairs were providing orientation and the buddy system
Results
ContactEric Z. Shapira, DDSEmail
PhoneFax
Website
Club NameTaradale
CountryNew ZealandDistrict9930
Region
Membership Element(s)recruitment, recruitment
IssuesThe purpose for the membership programme was to attract younger members to the Rotary Club of Taradale. The public perception is that Rotary is for ""old' men - needed to dispel.
Strategies-Goals included attracting more women to Rotary. We started the Rotary Year with one woman member. Now we have 3 and several more in the pipelline. -Other neighbouring clubs were having problems attracting new members to Rotary. -The initial challenge was to maintain the impetus among the members. -We have a dedicated Membership Committee. -Other committees were charged with finding new members. -We have a dedicated Membership Committee. -Other Committees were charged with finding new members. -We have had new member nights with excellent speakers. -The whole club has been involved, especially in welcoming new members. -The long-term success has been the establishment of mentors for the new members. -The Rotary Club of Taradale is known as a convivial friendly club. -The attitude of the club is to keep membership to the fore throughout the year. -The cost of implementation is minimal. A prospective member is entitled to 3 free nights during which time they can experience Rotary. -To the end of March 08 we have inducted 8 new members. We plan to induct the new members as soon as possible.
Results
ContactMark AllardiceEmail
PhoneFax
Website
Club NamePaddington
CountryUnited KingdomDistrict1130
RegionEurope: Western
Membership Element(s)communication, recruitment, public relations, diversity, communication, recruitment, public relations, diversity
Issuesailing and ageing membership, estimated that club would cease in 10 years if it did not recruit members. Club decided to set aside �1000 to go towards recruitment, to pay for joint meetings with local organizations and to subsidize the under 35 years of age new member by 50%
StrategiesClub accepted the strategy to gain new members, by actively asking people to join. Held joint meetings, discounted the membership fees for under 35's. Advertised for members in press releases. Made the Club less formal, more friendly and more fun. Abandoned dress code. We moved the meetings to the evening. We have a different evening every 5 week month. We give the opportunity for members to address the Club for 2minutes on a subject of their choice.
ResultsWe have grown from 16 members to 22 members. All are under 40 years of age, one is in her fifties. Our new President will 35 years of age. It is a vibrant Club with new enthusiasm and energy. Last year, the Club won the Millennium Cup for the most improved club in the District.
ContactMac PurcellEmailpurcell@gmail.com
PhoneFax
Websitehttp://paddingtonrotary.org.uk
1  2  3  4  5  Next