PR grants
The Capitol of Puerto Rico shines with an End Polio Now message, part of an integrated public relations campaign that included billboards, radio, and media interviews. Photo by Manolo Diaz
P ublic relations grants help districts promote Rotary to the general public and enhance Rotary’s public image. Over the last three years, Rotary International has awarded US$6 million in PR grants worldwide and received more than $31 million in complementary in-kind public relations and advertising space, indicating a strong return on Rotary’s investment.
PR grants enable districts to place television, radio, print, outdoor billboard, and web public service announcements in their local communities. Grants are awarded on a competitive basis.
New for 2012-13
The application deadline has been changed to 4 March 2012. Notification will be by 1 July 2012. This will enable districts to begin their projects at the beginning of the Rotary year.
Important dates and deadlines
- 4 March 2012 -- All grant applications must be submitted by this date.
- 1 July 2012 -- PR grant approval or denial will be emailed to the district governor.
- 1 June 2013 -- PR grant projects must be implemented and all reimbursement requests submitted.
Creative materials
Preference will be given to districts that use Humanity in Motion and This Close materials and to customize them for their communities. Materials can be found at rotary.org/mediacenter .
Watch a short video on different ways districts have placed Rotary creative materials.
Reimbursement information
The Public Relations Grants program is a reimbursement program . When a grant application is approved, the district is responsible for implementing the PR project and paying the vendors. Districts can then submit a reimbursement form. Download the forms.
For more information, contact your Rotary public image coordinator or e-mail prgrants@rotary.org .