I t’s important to evaluate what public relations efforts have and haven’t worked. Watch for Rotary-related news clippings in the papers you’ve contacted. Cut them out, and compile them as a way to document your success and to build a learning tool for future PR work. Always remember to send thank-you notes to those who helped along the way.
Order Effective Public Relations: A Guide for Rotary Clubs for a case study on measuring success and additional resources.