Is your club using the RSS feed for RI news?
A Rotary club or district Web site with pages that never change, is a site that people soon stop visiting.
It can be a demanding task, however, week after week — even when you’re on vacation — to find a steady stream of well-written, informative content for your Web site. But does it have to be that difficult? With a Rotary International RSS news feed providing new content for your Web site, it’s almost effortless.
RSS, or Really Simple Syndication, is a basic form of Web page that sends news headlines and other Web content to subscribers. RSS users register to news feed sites and have regularly updated news sent straight to them.
“Every Rotary club should put Rotary International’s RSS feed on its Web site,” says Sam Hummelstein, president of the Rotary Club of Jonesboro, Arkansas, USA. “Club leaders must use every tool available to get new members. We try to connect members with Rotary International as much as possible – to educate, inform, and create stronger bonds. RSS is a great retention tool.”
Some Rotary club and district Web sites use RSS news feeds from other sources to complement their existing content. These clubs are encouraged to subscribe to Rotary International’s official news feed, providing the latest links to official announcements, project stories, featured articles from The Rotarian and Rotary International Interactive, as well as other RI media.
Besides an RSS feed, RI also offers a weekly e-mail news bulletin. Sign up for it now and get Rotary news sent to you via e-mail. You can also use these articles on your club Web site or newsletter.