PR grants help tell many Rotary stories

Rotary International News - 31 October 2007

More than 1,700 Public Relations Grants of up to US$3,000 were awarded in 2006-07 to help clubs and districts promote Rotary and their projects to the media and the general public. Many of these projects used RI resources, such as Humanity in Motion public service announcements, and localized them as appropriate. In addition to funds from RI, some projects obtained donated or discounted advertising space.

Here’s a sampling of successful projects:

The Rotary Club of Kyoto-Fushimi, Kyoto, Japan, placed an electronic billboard in a busy commercial center. Featuring a picture of a child receiving drops of polio vaccine, the billboard flashed Rotary’s emblem and message about polio eradication.
Using Rotary PSAs, the Rotary Club of Karagwe, Tanzania, promoted Rotary’s work for polio eradication and peace for a total of 720 minutes of TV coverage and 900 minutes on the radio.
In Australia, four Queensland clubs — Gatton and Lockyer, Oakey, Pittsworth, and Toowoomba — placed Humanity in Motion PSAs on television and radio and in newspapers. Three TV stations broadcast the PSAs a total of 220 times, giving the clubs one free spot for each one purchased. The local newspaper provided four free advertisements for each paid one.
The Rotary Club of Campinas-Alvorada, São Paulo, Brazil, participated in a clean-water awareness campaign, placing RI’s water billboard image in 10 locations. At three locations, Rotarians in promotional T-shirts handed out Rotary brochures and glasses of water.

Read more about PR Grants.

11 Comments:

At 10:31AM on 26 June 2009, Garth Hall wrote: Our Shamokin, PA Rotary Club began collecting pennies for youth projects less than a year ago. Our first project was to provide news papers to evey 4th grade student in the Shamokin/Coal Township Elementary Schools & then teach the children how to "surf" the newspaper. Cost: $52. Overall, we have collected $250 in pennies thus far. We're looking forward to the next school year to provide more projects for the children Just like collecting pennies makes projects like this possible, each child has value to contribute and accomplish goals through "team work".

At 10:41AM on 23 March 2009, arthur todd wrote: The use of the narious type of media (radio/newspaper/television) is a good way to get Rotary's message out to the greater community. If you talk to your various commercial media outlets you may find they will give you excellent rates. As we are an organiastion made up mainly of business people you could try dividing the cost between members businesses and then run a series of commercials tagging a business at the end... e.g. Joe Bloggs Motors, Anytown, prodly supporting Rotary.

At 9:25AM on 8 January 2008, Nathan Ddumba wrote: Hey friends of God, just wanted to let you know that you are my friends too. We have the same goals...different approach...to make others smile. I am no club neither rotary , maybe someday, but still devising ways of creating affordable(almost free housing) to a certain group of persons I've already started training and developing other people's talents. Only that the number is growing bigger, hence my switch plan housing project. Will inform you about this in the future. It's a huge project which, if it happens to surpass my capabalities, I will integrate in nearby community organisations or clubs. Once again all Rotarians and clubs for the good cause, thank you. Nathan, Uganda

At 3:21PM on 13 November 2007, Rtn. Md. Shahed Hasan-ICT Consultant, RC Mainamati . RID 3280 wrote: At our club we have been publishing news in the print media to make the community people aware about polio, safe water, sanitation, green house effect, hiv/aids, substance/drug abuse, violance against women, gender equality, democracy, human rights etc.We have planz to install elctronic bill boards in the cities/towns too. PR Grants would certainly be useful for the club to enhance Rotary images.

At 11:01AM on 6 November 2007, Gervacio C. Dauz, Jr. wrote: We, at the Rotary Club of Metro Butuan - District 3860, believe that such grant would be a great boost in advertising the gains made by Rotary for the community and the world at large. In our little way, we do our share in terms of paying for a block page at a local newspaper to share the message of Rotary.

At 11:54AM on 5 November 2007, Paula wrote: This should most certainly help get the message of Rotary in Africa more strategically, I believe the PR committee's need to be empowered to use this resource more. I will certainly publicise it at my club this week!!!

At 12:00PM on 5 November 2007, DGE Rhia Rita Abalos wrote: WAnts to know if this PR grants will continue until next year . Please let us know. It is indeed a wonderful idea for PR projects. This will greatly help us in getting more qualified civic minded individuals into the folds of Rotary. More to you all.

At 11:59AM on 5 November 2007, edgardo dela cruz wrote: To fellow Rotarians, Please visit rctuguegarao.multiply.com for our project on TV program "Ikunsulta kay Dok"aired every S Saturday at 6:00 to 7:30 pm. Thank you.

At 11:59AM on 5 November 2007, PRESIDENT AMUEL wrote: We at Rotary of Club Kluang,has arranged a number of billboards of the services rendered to the community at strategic spots to enhance and strengthen Rotary Image. Such a Grant is an added advantage.

At 12:04PM on 5 November 2007, Rtn R Sundararajan wrote: The wonderful idea of PR Grants should be used in a right manner to create the awarnes among the public. In our club we are planing to erect a bill board in our busy market shortly.

At 4:00PM on 1 November 2007, Mary Frazior wrote: Rotary offering grants to districts for public relations is the right way to go. Clubs can join together in a geographic area and command the attention of the area media.

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