| Club Name | San Ramon | | Country | United States | District | 5160 | | Region | USA:Western:Southwest | | Membership Element(s) | public relations, recruitment | | Issues | Goal: Recruit members and promote an overall positive image of Rotary to the community. | | Strategies | The presidents of the five clubs of the San Roman Valley agreed to undertake a joint public outreach, on an ongoing basis, promtoing Rotary first. Visitors expressing interest in Rotary are offered the opportunity to visit any and all clubs. The rising tide floats all the boats. Working from a business plan approved by the 5 presidents, the 5 clubs invested ina full trade show display: test, promo banners, video player, a joint promotional trifold, and other supplies. Every club put together a promo book. The plan is to participate in non-Rotary community activities throughout the year with the booth staffed with representatives of all clubs. | | Results | At the San Ramon Business Expo alone, the booth attracted crowds of visitors and 28 people requested follow up. Not only do the clubs reach more potential members as a team than they would on their own, the public awareness can only be positive when the clubs promote their individual fundraisers. | | Contact | Jim Campbell | Email | jrc@morasoft.com | | Phone | | Fax | | | Website | |
| Club Name | Sandton | | Country | South Africa | District | 9300 | | Region | Sub-Saharan Africa | | Membership Element(s) | communication, public relations | | Issues | | | Strategies | The RC of Sandton developed a club-focused survey that asked questions to measure the effectiveness of a Rotary Club. The point being that once a Rotary club knows how effective its members and community believe it to be, then it can make the adjustments�to become an effective club | | Results | | | Contact | PDG Peter Dupen | Email | dupen@yebo.co.za | | Phone | | Fax | | | Website | |
| Club Name | Liverpool Garston | | Country | England | District | 1180 | | Region | Great Britain and Ireland | | Membership Element(s) | diversity, recruitment, public relations | | Issues | A questionnaire was given to each of the club members to gauge their knowledge of the club and membership development. The results showed that club members could not put across the message of Rotary due to a lack of knowledge, and as such, they could not recruit new members. The club needed to recruit new members with particular emphasis on bringing in younger and female members. | | Strategies | A 3 Year Club Business Plan was brought into use and 4 business meetings were scheduled for the year to educate members in Rotary affairs and monitor the Business Plan. The Club Membership Committee updated their goals and plans and began reporting more directly to the club, thereby providing more emphasis on club membership recruitment and retention. A survey was created to find out what hte perception of the club's Rotarians and the public at large thought about Rotary. Furthermore, a Public Relations sub-committee was formed to improve awareness of Rotary within the local media and publish a Liverpool Garston Club pamphlet to promote the club locally. Finally, the club implemented casual dress for use at normal meetings to help remove the image of stuffy old men and promote an awareness of how the younger age group dress today, even in a modern business environment. | | Results | The programmes were a "whole club" initiative, led by Council, with full participation of all club members wherever possible to ensure that all members felt they had "ownership" of the club's programmes. As a result of these initiatives, the club experienced: a net increase of 4 new members, 3 of which are female (bringing the represenation fo females from 0 to 7%); a reduction in the age profile of the club; an increase in the members' knowledge of Rotary and membership development; increased public awareness of Rotary through local press. | | Contact | Vernon Schwarz | Email | schwarz@waitrose.com | | Phone | | Fax | | | Website | |
| Club Name | Eugene | | Country | USA | District | 5110 | | Region | USA:Western:Pacific Northwest | | Membership Element(s) | communication, recruitment, public relations | | Issues | | | Strategies | To commemorate its 75th anniversary, the Rotary Club of Eugene, Oregon, USA, published a history of Rotary in the Eugene area. The publication was used as an advertising supplement in a business publication with a subscription list of some 4,000 business and professional people in the area � an excellent way to reach potential members. | | Results | | | Contact | | Email | | | Phone | | Fax | | | Website | |
| Club Name | Batangas | | Country | Philippines | District | 3280 | | Region | | | Membership Element(s) | communication, recruitment, public relations | | Issues | | | Strategies | The Rotary Club of Batangas focuses on the recruitment of new qualified members. Promoting Royary International (Rotary Club of Batangas) which must create an awareness and good rapport with the community in order to make the life-changing difference a success and therefore inspire other Rotarians and ordinary citizen to replicate the example. Rotary Club of Batangas decided to have a telebvision advertisement as the medium of expression to expand the reach in promoting the Rotary's ideals and community service opportunities, and likewise increase project's volunteer or financial support. The club thought it would be the most effective means of public relations to date, broadcasting in particular, with the obvious reason of its greater audiene to the elite and the common people. The club believed that the greater the impact of a Rotary;s public image campaign like our own original PR materials, a Power Point presentation giving emphasis to the meaning of What is Rotary?, Why join a local Rotary Club?, the Four-Way Test, and the Object of Rotary will all surely build better understanding of Royary and become mutually beneficial as other community leaders and potential members would learn of it; thus increasing Royary's pool of membership candidates. Since June 2006, Rotary Club of Batangas advertismente airing with approximately ten times repetition on each three airtime slots starting at 7:00am-10:00am, 11:00am-2:00pm and 3:00pm-6:00pm daily on Channel 6 (STV-6) a local cable TV channel of Batangas CATV, Inc. It has a cablecast coverage that encompasses the whole areas of Batangas City proper, including other outlying barangays, and some far-flung municipalities in the province of Batangas like San Pascual, Bauan, Taal, and Lemery, and with an estimated 75,00 viewers who have this cable television services. With the following texts in a Power Point presentation: Rotary Club of Batangas meets every Tuesday/7:30pm at the Kumintang Hall of Alpa Hotel in Batangas City; What is Rotary?...Rotary is a worldwide organization of business and professional leaders that provide humanitarian service, encourages high ethical standards in all covations, and helps build goodwill and peace in the world; Why Join Your Local Rotary Club?...* Professional Networking - A founding principle of Rotary was to meet periodically to enjoy camaraderie and enlarge one's circle of business and professional acquaintances; * Service Opportunity - Club members have mayn opportunities for humanitarian service, both locally and internationally; * International Awareness- With more that 31,000 Rotary clubs in over 160 countries, Rotarian gain an understanding of humanitiarian issues through international service projects and exchange programs; * Friendship - Rotary was founded on fellowhsip, an ideal that remains a majoy attraction of members today; * Good Citizenship - Weekly Rotary club programs keep members informed about what is taking place in the community, nation, and world and motivated to make a difference; * Family Foundations - Rotary sponsors some of the world's largest youth exchange, educationsal exchange, and scholarship programs; * Enterntainment - Social activities give Rotarians a chance to let loose and have fun; * Ethical Environment - Encourange high ethical standards in one's profession and respect for the all worthy vocations has been a hallmark of Royary from its earliest days. In their business and professional lives. Rotarians abide by the Four-Way Test: Of the things we think, say or do: 1. Is it the TRUTH? 2. Is it FAIR to all concerned? 3. Will it BUILD GOODWILL and BETTER FRIENDSHIP? 4. Will it be BENEFICIAL to all concerned? *Leadership Development - Rotary is an organization of successful professionals. Team building, fundraising, public speaking, organization, and communication are just a sampling of the leadership skills that club members can exercize and enhance; *Diversity in Membership - Rotary's classification system ensure that a club's membership represents a variety of the community's professional men and women, including leaders in business, industry, the arts, government, sports, the military, and religion; and Object of Rotary - The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster: First - The development of acquaintance as an opportunity for service; Second- high ethical standards in the business and professions, the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian's occupation as an opportunity to serve society; Third- The application of the ideal of service in each Rotarian's personal, business, and community life; Fourth - The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service. Through this Cable TV advertisment our club gain four new quality members, and we are expecting more new quality members in the coming Rotary Year; 2007-2008. The local Cable TV station billed our club for Pph 5,000.00 a month, Pph 60,000.00 a year. | | Results | | | Contact | Edgardo ""Ed"" E. Catalan | Email | | | Phone | | Fax | | | Website | |
| Club Name | Ashkelon South | | Country | Israel | District | 2490 | | Region | Middle East and North Africa | | Membership Element(s) | retention, retention, recruitment, public relations | | Issues | Members and potential members questioned the relevance of the club vis a vis the impact it had on the community. | | Strategies | The club nurtured a spirit of friendship, cooperation and mutual concern among its members, enabling personal initiatives and fulfillment by: 1) Encouraging members to carry otu community projects; 2) Fostering international solidarity--participation of club members in family events and celebrations; social activities for club members; 3) Carrying out community projects which involve all or most members. | | Results | Increased exposure in the community. Increased membership. Attained support of Rotary Israel and Rotary International for club projects and needs. | | Contact | Yael Lazarus | Email | yaki44@gmail.com | | Phone | | Fax | | | Website | |
| Club Name | Paddington | | Country | United Kingdom | District | 1130 | | Region | Europe: Western | | Membership Element(s) | communication, recruitment, public relations, diversity | | Issues | ailing and ageing membership, estimated that club would cease in 10 years if it did not recruit members. Club decided to set aside �1000 to go towards recruitment, to pay for joint meetings with local organizations and to subsidize the under 35 years of age new member by 50% | | Strategies | Club accepted the strategy to gain new members, by actively asking people to join. Held joint meetings, discounted the membership fees for under 35's. Advertised for members in press releases. Made the Club less formal, more friendly and more fun. Abandoned dress code. We moved the meetings to the evening. We have a different evening every 5 week month. We give the opportunity for members to address the Club for 2minutes on a subject of their choice. | | Results | We have grown from 16 members to 22 members. All are under 40 years of age, one is in her fifties. Our new President will 35 years of age. It is a vibrant Club with new enthusiasm and energy. Last year, the Club won the Millennium Cup for the most improved club in the District. | | Contact | Mac Purcell | Email | purcell@gmail.com | | Phone | | Fax | | | Website | http://paddingtonrotary.org.uk |
| Club Name | Jaro Centraline | | Country | Philippines | District | 3850 | | Region | Philippines | | Membership Element(s) | club celebrations, public relations, communication | | Issues | | | Strategies | The RC of Jaro Centraline created a program termed �Small Change.� This program is in response to the call of R.I. President Jonathan Majiyagbe for Rotarians all over the world to �Lend a Hand.� Every meeting we contribute small amounts and the collection is given to a Rotarian on rotation basis. That Rotarian has to perform a small act of kindness to be reported during each subsequent meeting. Some examples include: handing surprised cash gift to security guards, giving food to some street children, helped some working students buy instructional materials, paid for college placement examination fees of poor students. | | Results | | | Contact | Ric Patricio | Email | | | Phone | | Fax | | | Website | |
| Club Name | Fort Dodge - Daybreak | | Country | USA | District | 5970 | | Region | USA:Central:Plains | | Membership Element(s) | communication, public relations, organizing new clubs | | Issues | | | Strategies | Interest in forming the Rotary Club of Fort Dodge-Daybreak, Iowa, USA, was aroused by recruiting members from the news media who then wrote about the new club in the local papers. The Rotary Club of New Tampa, Florida, USA used a similar method and ended up with 63 charter members. | | Results | | | Contact | | Email | | | Phone | | Fax | | | Website | |
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