| Club Name | Liverpool Garston | | Country | England | District | 1180 | | Region | Great Britain and Ireland | | Membership Element(s) | diversity, recruitment, public relations | | Issues | A questionnaire was given to each of the club members to gauge their knowledge of the club and membership development. The results showed that club members could not put across the message of Rotary due to a lack of knowledge, and as such, they could not recruit new members. The club needed to recruit new members with particular emphasis on bringing in younger and female members. | | Strategies | A 3 Year Club Business Plan was brought into use and 4 business meetings were scheduled for the year to educate members in Rotary affairs and monitor the Business Plan. The Club Membership Committee updated their goals and plans and began reporting more directly to the club, thereby providing more emphasis on club membership recruitment and retention. A survey was created to find out what hte perception of the club's Rotarians and the public at large thought about Rotary. Furthermore, a Public Relations sub-committee was formed to improve awareness of Rotary within the local media and publish a Liverpool Garston Club pamphlet to promote the club locally. Finally, the club implemented casual dress for use at normal meetings to help remove the image of stuffy old men and promote an awareness of how the younger age group dress today, even in a modern business environment. | | Results | The programmes were a "whole club" initiative, led by Council, with full participation of all club members wherever possible to ensure that all members felt they had "ownership" of the club's programmes. As a result of these initiatives, the club experienced: a net increase of 4 new members, 3 of which are female (bringing the represenation fo females from 0 to 7%); a reduction in the age profile of the club; an increase in the members' knowledge of Rotary and membership development; increased public awareness of Rotary through local press. | | Contact | Vernon Schwarz | Email | schwarz@waitrose.com | | Phone | | Fax | | | Website | |
| Club Name | District 5030 | | Country | United States | District | 5030 | | Region | USA:Western:Pacific Northwest | | Membership Element(s) | diversity, recruitment | | Issues | To bring interested alumni into Rotary | | Strategies | This year District 5030 had 27 young people for 5 GSE team member spots. DG Nancy Keenholts Dalton talked to the applicants about the tremendous interest Alums show in joining Rotary. She told them that she would be contacting those that were not chosen for the team to visit a Rotary club. They all seemed thrilled with this. Nancy did tell them that their future interest in joining a club would have no bearing on the decisions made by the committee. These are young people with good jobs, many with advanced degrees and interested in service work and -- 25-40 years old!!!! They are exactly who we want. | | Results | DG Nancy will be contacting them through the district membership team to get them invited to meetings at Rotary clubs. GREAT IDEA!! | | Contact | DG Nancy Keenholts Dalton | Email | baywolf@isomedia.com | | Phone | | Fax | | | Website | |
| Club Name | Kfar Saba | | Country | Israel | District | 2490 | | Region | Middle East and North Africa | | Membership Element(s) | diversity, recruitment | | Issues | | | Strategies | | | Results | | | Contact | Yael Lazarus | Email | yaki44@gmail.com | | Phone | | Fax | | | Website | |
| Club Name | Loveland | | Country | United States | District | 5440 | | Region | USA:Western:Mountain | | Membership Element(s) | diversity, recruitment | | Issues | Goal: To recruit quality new members. | | Strategies | The membership committee tok up the twin challenges of increasing the club's membership and improving membership balance by focusing on under-represented occupational sectors for new members. This was accomplished by assigning a specific member to develop qualified new members for each of seven occupational areas. The steps taken to implement this strategy were: 1) to schedule regular monthly membership committee meetings, 2) to identify occupations thought to be under represented, 3) assign a person to be responsible for identifying qualified candidates and to develop these for potential membership, 4) develop a member retention program. | | Results | Through the first 3 quarters of the fiscal year, the club inducted 36 new members with work in progress on 7 potential applications. | | Contact | Stuart Palmer | Email | stupalmer@rmisp.com | | Phone | | Fax | | | Website | |
| Club Name | Paddington | | Country | United Kingdom | District | 1130 | | Region | Europe: Western | | Membership Element(s) | communication, recruitment, public relations, diversity | | Issues | ailing and ageing membership, estimated that club would cease in 10 years if it did not recruit members. Club decided to set aside �1000 to go towards recruitment, to pay for joint meetings with local organizations and to subsidize the under 35 years of age new member by 50% | | Strategies | Club accepted the strategy to gain new members, by actively asking people to join. Held joint meetings, discounted the membership fees for under 35's. Advertised for members in press releases. Made the Club less formal, more friendly and more fun. Abandoned dress code. We moved the meetings to the evening. We have a different evening every 5 week month. We give the opportunity for members to address the Club for 2minutes on a subject of their choice. | | Results | We have grown from 16 members to 22 members. All are under 40 years of age, one is in her fifties. Our new President will 35 years of age. It is a vibrant Club with new enthusiasm and energy. Last year, the Club won the Millennium Cup for the most improved club in the District. | | Contact | Mac Purcell | Email | purcell@gmail.com | | Phone | | Fax | | | Website | http://paddingtonrotary.org.uk |
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