Rotary.org: Membership development - Assessing club membership

Membership development


Assessing club membership

 
 

R egular assessment is essential to maintaining an effective membership base. 

The Club Assessment Tools  offer activities designed to help clubs evaluate their current membership practices and tailor their membership development action plan to capitalize on their strengths and address any weaknesses:

  • Membership section of the Planning Guide for Effective Rotary Clubs
  • Classification Survey
  • Membership Diversity Assessment
  • 25-Minute Membership Survey
  • Retention Model
  • Termination Profile
  • Membership Satisfaction Questionnaire
  • Resigning Member Questionnaire

For additional guidance on when and why to complete a particular club assessment tool, consult the Membership Development Resource Guide .

Planning and implementation

Once your assessment is complete, be sure to take action on the findings. Construct a plan that includes strategies to achieve goals and available resources. Include human resources such as:

  • Club leaders and members
  • Club membership committee
  • District membership committee
  • Assistant governor
  • Rotary Coordinators

Develop a step-by-step action plan that includes:

  • Goals
  • Target completion dates
  • Follow-through procedures
  • Responsible parties