PR grants help tell many Rotary stories
More than 1,700 Public Relations Grants of up to US$3,000 were awarded in 2006-07 to help clubs and districts promote Rotary and their projects to the media and the general public. Many of these projects used RI resources, such as Humanity in Motion public service announcements, and localized them as appropriate. In addition to funds from RI, some projects obtained donated or discounted advertising space.
Here’s a sampling of successful projects:
- The Rotary Club of Kyoto-Fushimi, Kyoto, Japan, placed an electronic billboard in a busy commercial center. Featuring a picture of a child receiving drops of polio vaccine, the billboard flashed Rotary’s emblem and message about polio eradication.
- Using Rotary PSAs, the Rotary Club of Karagwe, Tanzania, promoted Rotary’s work for polio eradication and peace for a total of 720 minutes of TV coverage and 900 minutes on the radio.
- In Australia, four Queensland clubs — Gatton and Lockyer, Oakey, Pittsworth, and Toowoomba — placed Humanity in Motion PSAs on television and radio and in newspapers. Three TV stations broadcast the PSAs a total of 220 times, giving the clubs one free spot for each one purchased. The local newspaper provided four free advertisements for each paid one.
- The Rotary Club of Campinas-Alvorada, São Paulo, Brazil, participated in a clean-water awareness campaign, placing RI’s water billboard image in 10 locations. At three locations, Rotarians in promotional T-shirts handed out Rotary brochures and glasses of water.
Read more about PR Grants.